Running a Local Campaign

Review the tools below for suggestions on choosing a local campaign, planning your campaign, and using different tactics. MHAction is here to help, send us an email,

Step 1: Guide for choosing your campaign. Your campaign is the specific goal or issue that you will work on. If you’re community is like many others, there are probably many issues and concerns, to be effective you will want to start by choosing one to focus on. You may also want to use the Midwest Strategy Chart, to help with this planning process.

Step 2: Guide for identifying who the decision maker is. This means the person or company, or institution that has the power to give you what you want.

Step 3: Guide for identifying other actors, potential allies and potential opponents.

Step 4: Guide to “kicking off” your campaign.

Preparing for meetings with decision makers or targets: The Utah Coalition of Manufactured Homeowners has compiled tips for negotiations with a community owner. Suggestions in the guide could also apply to meetings with elected officials or ally organizations.

Letter to the Editor Training Tool: Letters to the Editor (LTEs) can be an effective way to educate and influence the public and elected officials. Use these samples on Social Security and Social Security Disability to train your local group to write effective LTEs.